LoqiThe IndieWeb is a community of independent and personal websites based on the principles of: owning your domain and using it as your primary online identity, publishing on your own site first (optionally elsewhere), and owning your content https://indieweb.org/indieweb
aaronpkinterestingly, (and probably very intentionally) the only links I used goo.gl in were for google-run websites. maps, google street view, flight search, google maps directions
gRegorTheir blog post about goo.gl link shortener is confusing since they use the wildcard in this sentence "Any developers using links built with the Google URL Shortener in the form https://goo.gl/* ..." but the last sentence of that section says "Note that goo.gl links generated via Google apps (such as Maps sharing) will continue to function.