#[KevinMarks]well, it's nonsense, containing chunks of remembered text
#[KevinMarks]@user_ explain why we should use microformats instead of amphtml
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#[jeremycherfas]Of course. But the syntax isn’t awful and bits of it ring true.
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#[KevinMarks]which is more worrying really. imagine this let loose on a mailing list
#User_[KevinMarks], Microformats are shorter and stronger. Amphtml is weak. The reason it exists is to import the legacy of HTML. It was a political compromise in the early 2000s between big tech and old media, so you get a legacy act that does things differently that you kind of stay with, made up largely of people who don't understand tech, but think they do. If you need that, fine -- but if you're starting from scratch today and want something more suitable
#User_for the future we should have microformats which are simpler and easier to work with (in addition to being shorter).
#User_Additionally Microformats allow companies to develop Business Models driven by self-service customer exploration, rather than "hands on" approaches. Instead of paying for services and resources in support of a specific business model, companies can derive EBITDA from an ongoing stream derived from keywords driving demand acquisition models; the result is EBITDA generation from organic search engine traffic and related links. This shift creates a more
#User_sustainable competitive advantage by lessening the reliance on marketing and sales expense while increasing profits through asset efficiency.
#User_On the other hand, amphtml requires significant overhead in the development of software that reads submission information from specific data format formats such as XML or EDI; this cost model is impersonal since it provides no meaningful market feedback on how well contact information was received by interested parties.
#jeremycherfasIt is a lot like playing buzzword bingo against the machine.
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