#microformats 2025-08-14
2025-08-14 UTC
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lluad ’Afternoon, all. I’m looking for a way to annotate unsubscription links in (the HTML part of) email. Potentially something as simple as rel="unsubscribe".
# lluad I've looked and haven't found any previous work. Anyone know of anything along those lines, or a good place to start?
# [snarfed] the standards I know of are headers, not HTML microformats. eg https://tools.ietf.org/html/rfc8058
# lluad Yeah, there's List-Unsubscribe and RFC 8058 List-Unsubscribe-Post, which cover most automation. But it's not unusual to have unsubscription links in the body that don't go to quite the same places.
# lluad It used to be possible to have multiple unsubscription links in the List-Unsubscribe header, with human readable descriptions, but nobody ever supported them, and that's incompatible with RFC 8058 one-click unsubscription, so it's never going to happen now. 🤷
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# [tantek]2 ooh interesting. unsubscribe and perhaps unfollow are likely worth some kind of standardization since both kinds of links exist on the web
# [tantek]2 Iluad (or lluad?) I created this page to start gathering links to examples of pages with unsubscription links so we can analyze them, their context, etc. toward understanding how best to standardize something https://microformats.org/wiki/unsubscribe-examples
# [tantek]2 can you add a few example pages you have seen for this in the wild?