2015-11-11 UTC
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tantek An app install interstitial is an interstitial shown on a website that prompts the user to download and install an [[app]]; showing such interstitials tends to reduce user engagement with the website[http://googlewebmastercentral.blogspot.com/2015/07/google-case-study-on-app-download-interstitials.html] and is an [[anti-pattern]].