2019-05-08 UTC
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[frank] [chrisaldrich] It all depends on the knowledge of the marketer. I've done my fair share of social media outreach and worked with various marketers. Some are still under the belief that the organic posts will be seen by all (no idea about analytics, algo's etc) some are quite clever and for instance use Facebook follower data for dark posts to specific demo/sociographics, connect with platforms like Hubspot and follow customers all through the journe