2021-03-17 UTC
# 
@ShaanVP Content creators are happy. But retention doesn't improve. Why not? You have a bad case of The Interesting-ness Problem. When a user opens an app (IG, youtube, TikTok) they need juicy content within 7 seconds (or they bounce) This is the "Interesting-ness" problem. (twitter.com/_/status/1371972331095126019)