2020-05-09 UTC
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[LewisCowles] If you crap your reviews into a soup of divs and spans, it's fairly likely it might be very problematic or even manual to transfer them at a later date to a system. If you use schema.org you know you're covered for most SaaS providers properties, which can easily be transformed or read by those providers. Fairly certain that Trustpilot took >10,000 reviews from a website I worked on by parsing the frontend