#indieweb 2018-01-31

2018-01-31 UTC
[miklb], electronicmaji and j12t_ joined the channel
#
Loqi
[superfeedr] "👓 The “indie” fallacy by Julien Genestoux" by Chris Aldrich on 2018-01-27 http://boffosocko.com/2018/01/26/the-indie-fallacy-by-julien-genestoux/
KevinMarks, eli_oat, [kevinmarks] and tantek joined the channel
cdchapman and [eddie] joined the channel
#
[eddie]
Potential App name...... MicroBar? (macOS app that runs in the menu bar and supports micro-standards, primarily Micropub)
#
[eddie]
Love it? Hate it? Burn it to the ground? Haha
#
Loqi
ahahahaha
#
[eddie]
Well I get the feeling Loqi votes no. 😆
eli_oat joined the channel
#
jjuran
[eddie]: My first thought was the Touch Bar, not the menu bar.
#
jjuran
I’ve heard the little menu bar icon menus called menulets…
Jeena joined the channel
#
[eddie]
Ohhhh that’s true. There a new “bar” now on the Mac 🤔🤔
renem, eli_oat, [asuh] and eli_oat1 joined the channel
#
@Max100KC
The IndieWeb outside of Facebook is full of opportunities https://tpl.host/AGMJOYW #growthhacking #wordpress #leadership https://pbs.twimg.com/media/DU2QXSfWAAAcHBp.jpg
(twitter.com/_/status/958581038556598273)
cdchapman, barpthewire, cweiske, KevinMarks, pindonga, nitot, friedcell, [kevinmarks], jeremych_ and AngeloGladding joined the channel
#
Loqi
[superfeedr] "Montavilla Hack Night (MoviHaNi)" on 2018-01-31 http://calagator.org/events/1250473193
#
Loqi
Montavilla Hack Night (MoviHaNi) on Wednesday, Jan 31, 4:00pm at Montavilla
Pierre-O, barpthewire, adactio, [kevinmarks], KevinMarks, tantek, friedcell, leg, [miklb] and eli_oat joined the channel; friedcell left the channel
#
Zegnat
I am not sure what that is trying to do.
friedcell joined the channel
#
[kevinmarks]
I'm not sure either
KevinMarks, John_Duh and hs0ucy joined the channel; camerongray and friedcell left the channel
#
dgold
its a media services agency
#
dgold
just don't go playing Buzzword Bingo
lefauxfrog, KevinMarks, [eddie], zoglesby, wolftune, tantek and snarfed joined the channel
#
Loqi
[indienews] New post: "Omnibear version 1.0.0" https://omnibear.com/releases/1.0.0/
#
tantek
ooh! a 1.0.0. version!
#
tantek
Omnibear++
#
Loqi
omnibear has 1 karma
gRegorLove and KartikPrabhu joined the channel
#
jeremych_
!tell zegnat Have you tested the new Omnibear against Sink?
#
Loqi
Ok, I'll tell them that when I see them next
KapiX, loicm, KartikPrabhu, gRegorLove_, KevinMarks and Hory joined the channel
#
@PinoBatch
@Happy_Spaceman If you start your own website, that takes control away from YouTube so you could in theory monetize your own website. #IndieWeb https://indieweb.org/why
(twitter.com/_/status/958767375083560960)
#
@samim
Prediction: Every blog will have a subscribe button by the end of 2019. #indieweb https://twitter.com/davewiner/status/958568784859627521
(twitter.com/_/status/958770528688459776)
#
tantek
subscribe? so last decade
#
tantek
more like Follow button
#
KevinMarks
What did you call it in ie mac?
#
tantek
something about Favorites?
#
Zegnat
jeremych_, I didn’t get around to it. But I looked at the changes and I am assuming it just works
#
Loqi
Zegnat: jeremych_ left you a message 1 hour, 23 minutes ago: Have you tested the new Omnibear against Sink?
tantek joined the channel
#
jeremych_
I'll try it tomorrow.
spinner joined the channel
#
spinner
spinner
[miklb] and [kevinmarks] joined the channel
KevinMarks, [eddie], KartikPrabhu, KapiX, loicm and tantek joined the channel
#
aaronpk
Whoa apparently hootsuite has access to the instagram api to be able to post photos https://hootsuite.com/instagram
#
tantek
like bizdev
#
tantek
likely. now question is, does hootsuite have an API to post
#
tantek
oops this is dev-like
AngeloGladding joined the channel
#
aaronpk
I think it also only works with Instagram business accounts
#
sknebel
yes, the new API is business-only
wolftune, KevinMarks and leg joined the channel
#
snarfed
#brands
#
tantek
what generation # are brands?
#
tantek
presumably brands really prefer that people visit the brand's own website where they can build relationships with their customers
#
snarfed
eh. web sites are often considered just marketing collateral. brands definitely care about their customer relationships, but they're often agnostic about *where* those happen (email, silos, etc)
[kevinmarks] joined the channel
#
snarfed
plus, apart from webapps, most companies' web sites don't have rich tools for managing user relationships. silos, email tools, etc do
#
tantek
snarfed, which silos have CRM tools?
#
tantek
email is typically just an avenue for contact, the account management for that is still on the brand's own website
#
tantek
the point here is that brands likely want to do the same with silos/social media that they do with email, have it *just* be an avenue for contact, not the place that owns their relationship with the customer
#
snarfed
oh no, the management is in a third party tool. the email domain just happens to often match the web site. the emails themselves don't usually touch the company's web site
#
snarfed
all of the big silos have outreach and engagement tools. CRM ie support is a bit different, but silos are trying to do more of it too, e.g. via twitter and facebook messaging
#
tantek
because the email domain just happens to often match the web site, the brands can switch which third party tool they're using
#
snarfed
i totally agree co's want to own all these relnships. that has just historically and currently not been in their web site but somewhere else
#
tantek
the "just happens to often match the web site" is a non-trivial key aspect
#
[kevinmarks]
And the crm tools have big silo integrations too
#
snarfed
kind of. it means they can switch tools. it doesn't mean they can easily put it into their web site. right now, for big companies, those are very very different tools with totally different feature sets
#
tantek
snarfed, by "somewhere else" you may be talking about the tooling / CRM-as-a-service, where I'm talking about identity and, well, the *branding* aspect
#
tantek
of using their own domain for all of that
#
tantek
regardless of however many subdomains or external services they use behind the scenes as infrastructure
#
snarfed
agreed! we'd obviously like to see that. i'm just saying that companies themselves don't usually think that way. if anything, many are trying out moving farther away from it, eg doing support and interactions over silo messaging
#
snarfed
...instead of on their web sites
#
snarfed
(publishers have been a notable, painful, publicly soul searching exception recently :P)
#
tantek
snarfed, this --> " it doesn't mean they can easily put it into their web site." sounds like an amazing indieweb as a service business opportunity / model
#
snarfed
agreed! and also a big marketing/education challenge. but agreed.
#
tantek
also, why doesn't Salesforce offer that? CRM-as-a-service on your own domain
#
tantek
or if they do, how come brands don't use that *instead* of depending on silos / social media?
#
snarfed
again, because companies don't care if a tools is hosted on their domain or not
#
snarfed
(whether or not they "should")
#
tantek
snarfed, they care that the emails they send are from their domain, regardless of whether constantcontact mailchimp or whatever does the sending / list management
#
snarfed
some actually do offer it on their customers' domain, as white label. zendesk, intercom, etc.
#
snarfed
sure! for user visible things, yes. that's why zendesk etc support it. salesforce is for employees though, so they don't care
#
tantek
which "they"? they salesforce don't care? or just a business blindspot?
#
snarfed
companies that use salesforce are fine with their employees using it on salesforce.com. they don't currently see a need for their employees to go to salesforce.myco.com instead
#
snarfed
employee vs user is the key difference
#
snarfed
(and even that has eroded with silos, messaging, etc)
#
tantek
yeah that seems like an obvious "missing piece" for salesforce
#
snarfed
eh not until their customers want it
#
tantek
by buying it from someone else
#
snarfed
hence the challenge of educating/marketing indieweb to companies/brands first
#
tantek
as in, if you built this indieweb CRM as a service front end for customers to manage their side of the CRM, and charged for it (all about owning the relationship with your customers), then you would 1. make profit quickly, 2. set yourself up as an obv Salesforce acquisition target
#
tantek
brands already get they want people on their own sites instead of silos
#
snarfed
publishers do. brands, i'm not so sure.
#
tantek
anyone in marketing gets that faster than most developers on silos
#
snarfed
maybe!
#
tantek
because domain = brand
#
Zegnat
I am actually more used to see companies tell me where to find them on Facebook than them giving out a link to their own managed domain.
#
Zegnat
Maybe I should keep a tally
#
Zegnat
I am with snarfed, I am not sure companies care about driving traffic to their domain
#
tantek
Zegnat I do look for that, and own domain is by far the majority
#
tantek
sure a few have the social media icons, but domain is so far super prevalent in brands its amazing
#
tantek
look at any mainstream advertisements
#
Zegnat
Actually, around Christmas my mum had a snag where the opening hours during the holidays were only updated on the Facebook page and not on the homepage
#
tantek
print, billboards tv etc.
#
tantek
Zegnat: that's an internal employee issue, not reflective of what marketing people care about
#
Zegnat
Opening hours of a nationwide grocery chain
#
aaronpk
What's really funny is when companies have the Facebook/Twitter/IG logo but don't tell you their names on the services
#
tantek
the marketing people are unlikely to be the ones updating the opening hours
#
tantek
aaronpk: not funny at all - that's just like their own website!
#
Zegnat
Which is why I said I will have to keep a tally.
#
snarfed
worth noting that you two live in different places with very different marketing environments, so your experiences may both be right
#
tantek
so they give you their own domain, with the implication that they can also be "found" on those icons
#
tantek
thus demoting the icons
#
tantek
snarfed: I would expect Europe to be more cynical/resistant to US social media icons
#
Zegnat
It feels like most marketing I see where I interact with the world (around university, at train stations, etc) do not mention domains and rather point to silos
#
Zegnat
We’ll see.
#
snarfed
tantek: maybe, but zegnat actually lives there :P
#
tantek
since any semblance of European social networks all collapsed in the mid 2000s
#
Zegnat
I will start a tally, haha
#
tantek
social network sites that is
#
Loqi
ahahahaha
#
tantek
Zegnat: for a while I used to post found domains in the wild on my Flickr
#
tantek
where literally the domain was *replacing* the brand
#
tantek
looks for an example
#
Zegnat
Hell, the volvo museum has replaced their brand with a hashtag only
#
Zegnat
And put Instagram stickers all around
KevinMarks joined the channel
#
snarfed
i expect people have done actual large scale research and surveys of this, probably worth digging that up over collecting our own small anecdotes
#
@martijnvdven
@kevinmarks This reminds me of the Volvo Museum in Gothenburg. Instagram logos all over, and even the trash cans were pushing a hashtag. https://pbs.twimg.com/media/DJ__W2UXoAAmpYj.jpg
(twitter.com/_/status/909726453708787713)
#
tantek
snarfed, I expect not - certainly not published
#
tantek
yes there has been some interesting use of hashtags instead of domains
#
tantek
yet that too is silo independent
#
snarfed
plenty of people do this kind of market research
#
tantek
snarfed, any evidence of that? everytime I've talked to "actual" marketing people it's all myth and anecodte
#
snarfed
anyway, agreed, definitely a possible indieweb opportunity
#
Zegnat
writes this down as a possible bachelor thesis research topic
#
tantek
I used to have this argument with Chris Messina until he gave up because I presented overwhelming evidence that URLs had "won"
#
tantek
also used as evidence against armchair UX folks saying "people don't understand URLs as identity"
#
tantek
because literally every brand was arguing against that, by their actions of placing their domains on all their ads, often *instead of* just their plain brand names
#
[kevinmarks]
It goes through cycles there was a point when lots of @-prefixed words showed up too
#
[kevinmarks]
Checking random consumer goods packaging nearby (I'm in the kitchen) I do see lots of urls. Maybe it's on TV I see hashtags and handles a
#
tantek
the silos go in cycles
#
tantek
URLs have been growing since wsj.com and nytimes.com started putting them on their printed papers in the late 1990s
#
tantek
but yes it's likely worth collecting photos of these things over time to see which brands have been growing etc.
#
tantek
not brands, social media silos
#
tantek
URL design << [https://www.flickr.com/photos/tantek/tags/URL Tantek's flickr tag URL] with examples of domain names as branding and identity.
#
Loqi
ok, I added "[https://www.flickr.com/photos/tantek/tags/URL Tantek's flickr tag URL] with examples of domain names as branding and identity." to the "See Also" section of /URL_design
electronicmaji joined the channel
#
@kevinmarks
One million webmentions sent, Facebook loses a million users. https://twitter.com/Recode/status/958842403519021056 #indieweb is the future
(twitter.com/_/status/958844562335649792)
#
Loqi
[superfeedr] "One million webmentions sent, Facebook loses a million users. https://twitter.com/Recode/status/958842403519021056 #indieweb is the future" by Kevin Marks on 2018-01-31 http://known.kevinmarks.com/2018/one-million-webmentions-sent-facebook-loses-a-million-users-recodestatus958842403519021056
#
tantek
sigh, so close and yet they completely missed the most obvious hypothesis
#
tantek
"it has been a tough year for Facebook in the U.S., and most of the company has been grappling with the fact that Facebook’s service was used by Russian actors to try and sway the 2016 presidential election. Perhaps U.S users are grappling with that, too."
#
tantek
^^^ completely missed that the fake user accounts that were being used by Russian actors had US addresses to make them look "like" their posts were from "real Americans"
#
tantek
so theory: Facebook has massively ramped up deleting fake US accounts created by Russian actors, which could even be over a million.
#
tantek
if true, that would be sufficiently embarrassing for FB to not admit to publicly (per their past behavior of not admitting embarrassing things until some journalist points it out)
#
tantek
"they completely missed" meaning the original Recode article [kevinmarks] linked to
#
tantek
or possibly they ramped all all their fake account detection tools, targeting fake accounts created by Russians, but finding *many many more* that had been created over the years
#
tantek
what is trending
#
Loqi
It looks like we don't have a page for "trending" yet. Would you like to create it? (Or just say "trending is ____", a sentence describing the term)
#
tantek
what are trends
#
Loqi
It looks like we don't have a page for "trends" yet. Would you like to create it? (Or just say "trends is ____", a sentence describing the term)
#
tantek
hmm thought it was more common