#tantekpresumably brands really prefer that people visit the brand's own website where they can build relationships with their customers
#snarfedeh. web sites are often considered just marketing collateral. brands definitely care about their customer relationships, but they're often agnostic about *where* those happen (email, silos, etc)
[kevinmarks] joined the channel
#snarfedplus, apart from webapps, most companies' web sites don't have rich tools for managing user relationships. silos, email tools, etc do
#tantekemail is typically just an avenue for contact, the account management for that is still on the brand's own website
#tantekthe point here is that brands likely want to do the same with silos/social media that they do with email, have it *just* be an avenue for contact, not the place that owns their relationship with the customer
#snarfedoh no, the management is in a third party tool. the email domain just happens to often match the web site. the emails themselves don't usually touch the company's web site
#snarfedall of the big silos have outreach and engagement tools. CRM ie support is a bit different, but silos are trying to do more of it too, e.g. via twitter and facebook messaging
#tantekbecause the email domain just happens to often match the web site, the brands can switch which third party tool they're using
#snarfedi totally agree co's want to own all these relnships. that has just historically and currently not been in their web site but somewhere else
#tantekthe "just happens to often match the web site" is a non-trivial key aspect
#[kevinmarks]And the crm tools have big silo integrations too
#snarfedkind of. it means they can switch tools. it doesn't mean they can easily put it into their web site. right now, for big companies, those are very very different tools with totally different feature sets
#tanteksnarfed, by "somewhere else" you may be talking about the tooling / CRM-as-a-service, where I'm talking about identity and, well, the *branding* aspect
#tantekregardless of however many subdomains or external services they use behind the scenes as infrastructure
#snarfedagreed! we'd obviously like to see that. i'm just saying that companies themselves don't usually think that way. if anything, many are trying out moving farther away from it, eg doing support and interactions over silo messaging
#snarfed(publishers have been a notable, painful, publicly soul searching exception recently :P)
#tanteksnarfed, this --> " it doesn't mean they can easily put it into their web site." sounds like an amazing indieweb as a service business opportunity / model
#snarfedagreed! and also a big marketing/education challenge. but agreed.
#tantekalso, why doesn't Salesforce offer that? CRM-as-a-service on your own domain
#tantekor if they do, how come brands don't use that *instead* of depending on silos / social media?
#snarfedagain, because companies don't care if a tools is hosted on their domain or not
#tanteksnarfed, they care that the emails they send are from their domain, regardless of whether constantcontact mailchimp or whatever does the sending / list management
#snarfedsome actually do offer it on their customers' domain, as white label. zendesk, intercom, etc.
#snarfedsure! for user visible things, yes. that's why zendesk etc support it. salesforce is for employees though, so they don't care
#tantekwhich "they"? they salesforce don't care? or just a business blindspot?
#snarfedcompanies that use salesforce are fine with their employees using it on salesforce.com. they don't currently see a need for their employees to go to salesforce.myco.com instead
#snarfedhence the challenge of educating/marketing indieweb to companies/brands first
#tantekas in, if you built this indieweb CRM as a service front end for customers to manage their side of the CRM, and charged for it (all about owning the relationship with your customers), then you would 1. make profit quickly, 2. set yourself up as an obv Salesforce acquisition target
#tantekbrands already get they want people on their own sites instead of silos
#ZegnatActually, around Christmas my mum had a snag where the opening hours during the holidays were only updated on the Facebook page and not on the homepage
#tanteksnarfed: I would expect Europe to be more cynical/resistant to US social media icons
#ZegnatIt feels like most marketing I see where I interact with the world (around university, at train stations, etc) do not mention domains and rather point to silos
#snarfedi expect people have done actual large scale research and surveys of this, probably worth digging that up over collecting our own small anecdotes
#tantekI used to have this argument with Chris Messina until he gave up because I presented overwhelming evidence that URLs had "won"
#tantekalso used as evidence against armchair UX folks saying "people don't understand URLs as identity"
#tantekbecause literally every brand was arguing against that, by their actions of placing their domains on all their ads, often *instead of* just their plain brand names
#[kevinmarks]It goes through cycles there was a point when lots of @-prefixed words showed up too
#[kevinmarks]Checking random consumer goods packaging nearby (I'm in the kitchen) I do see lots of urls. Maybe it's on TV I see hashtags and handles a
#tanteksigh, so close and yet they completely missed the most obvious hypothesis
#tantek"it has been a tough year for Facebook in the U.S., and most of the company has been grappling with the fact that Facebook’s service was used by Russian actors to try and sway the 2016 presidential election. Perhaps U.S users are grappling with that, too."
#tantek^^^ completely missed that the fake user accounts that were being used by Russian actors had US addresses to make them look "like" their posts were from "real Americans"
#tantekso theory: Facebook has massively ramped up deleting fake US accounts created by Russian actors, which could even be over a million.
#tantekif true, that would be sufficiently embarrassing for FB to not admit to publicly (per their past behavior of not admitting embarrassing things until some journalist points it out)
#tantek"they completely missed" meaning the original Recode article [kevinmarks] linked to
#tantekor possibly they ramped all all their fake account detection tools, targeting fake accounts created by Russians, but finding *many many more* that had been created over the years
#LoqiIt looks like we don't have a page for "trending" yet. Would you like to create it? (Or just say "trending is ____", a sentence describing the term)